Light the Fuse and the Mobinnova ICE …

Mobinnova ICE 2       

"We worked with Light the Fuse on the recent launch of a flagship product, where they acted as our out-sourced marketing department. They provided leadership on all aspects of the marketing programme from Strategic Marketing initiatives, such as corporate positioning and brand identity; Product Marketing, including product positioning and naming and Marketing Communication, liaising with channel partners to agree and implement PR, advertising, training and other channel activities, as well as leading all of our on-line activities.

We chose to work with Light the Fuse, due to their experience of the telecommunications market and their understanding of the challenges facing a start-up environment and the constraints of a challenging market environment."

Ian Hyland, Operations Director (Europe), Mobinnova.
Created from a passion for innovation, that delivers true end user benefits, Mobinnova designs, manufactures and markets mobile communication solutions. Developed to meet a wide variety of wireless network standards, their solutions enable users to communicate with the people they love, relax with the entertainment they enjoy and access the information they desire, whenever and wherever they are.