International Roaming Survey Prize Draw – Terms & Conditions

Respondents to the International Roaming Survey are entitled to participate in a prize draw, offering a chance to win one of two Apple iPad Minis (White / WiFi / 16GB).   Prize Draw Terms and Conditions: Respondents that complete the International Roaming Survey before the closing date and who provide a valid and unique contact email address in their response, shall be eligible to participate in the prize draw. The closing date for entry into the prize draw is 4th March 2013 at 11:45am (GMT). Surveys returned after the closing date shall not be entered into the prize draw. Participants in the prize …

Seasons’ Greetings 2012

Light the Fuse would like to wish you and those closest to you …   "Merry Christmas and a very happy and prosperous 2013."   Please click on the image above to reveal the greetings cards on our new look website. Best wishes for the festive season.  

Light the Fuse commences work for Telemisis …

  Telemisis designs and manufactures advanced telemetry solutions and remote monitoring, control and automation for all business sectors. Telemisis has extensive experience in remote site equipment management solutions, including power source optimisation and control. Telemisis is the home of the renowned GenTrak and SiteWatch range of products. The Telemisis team have been providing telemetry solutions to the market since 2000 and have many years of experience in 'whole package' solutions delivered to the generator and telecoms sectors.   More information about Telemisis and their products can be found at telemisis.com, generatormonitoring.net and fuelmonitoring.solutions.   A selected list of clients and testimonials …

The difference between Apple and Microsoft…

     v's    Earlier this year I was invited to Cupertino, to support a client's strategy session on possible approaches to entering a new market. While I was there, what better way to kill time over the weekend and fight off jet lag, than to visit Apple's 'home town' retail store. As you would expect, the store was like any other Apple store globally. Familiar both in terms of design and in how crowded it was…      Opposite this Apple Store was another technology outlet (which feels eerily similar to that of their erstwhile competitor), which was virtually empty…     …

Light the Fuse is Five!

  This month we are celebrating Light the Fuse's fifth birthday. The last year, has seen us open offices in Germany, extend our Associate network into the USA and deliver major projects for LightSquared (a US based wholesale LTE carrier), Elevate (a US based digital services company with a multiple carrier MVNO) and BandRich (a Taiwanese headquarter mobile device manufacturer), to name but a few. It has been a real pleasure working with our many amazing clients, from around the world, over the last five years and we look forward to continuing to work with like minded clients over many more years to …

Light the Fuse strengthens Associate network in American region. Introducing Peter Cannistra …

 We are very pleased to announce that Peter Cannistra, Founder and Principal at Way Forward Consulting, has agreed to join our growing network of Associates in the United States of America. Peter's association with Light the Fuse, will strengthen our local support for wireless and technology projects in the American region.    "Peter Cannistra … served as Vice President, Embedded Devices and Business Development at Clearwire, a wireless broadband carrier in Kirkland, Washington. In that role, he drove company’s 4G embedded device strategy, including deal making with major laptop and consumer electronics companies, negotiating national distribution deals and implementing marketing strategy for laptops, netbooks and other …

A cheeky little “Virgin Clubhouse” advert …

  Guess what? Heathrow T5, "The home of Bristish Airways" has no business lounge facilities in Satellite C …     Guess who is advertising their lounge facilities in T5C, taking advantage of any negative centiment amongst business travellers towards BA? Sadly I agree, "Your airline's either got it or it hasn't" …    

LightSquared (September 2009 – March 2011)

    LightSquared is building a state-of-the-art, open wireless broadband network across the United States. Utilising 4G LTE technology, integrated with satellite coverage, LightSquared will offer network capacity on a wholesale-only basis to a variety of business partners.  Light the Fuse were engaged on an long term consultancy assignment, during both pre and post transaction phases of Harbinger Capital Partners take private of SkyTerra, which resulted in the formation of LightSquared. Light the Fuse provided strategic guidance and implementation support to the executive management team, on all aspects of component, device and UICC ecosystems, as well as negotiating chipset and device development and sourcing contracts. …

Change in trading status …

As of January 2011, Peter Ford Marketing Services has been reformed as …         A Limited Company Registered in England & Wales. Registered No. 7491972.   Registered Office : The Mews, Hounds Road, Chipping Sodbury, Bristol, BS37 6EE. United Kingdom  

Enquiry Management: Are you switch selling or exiting leads?

Your Lead Generation activity has worked!! Enquiries are hitting your website, which is beautifully designed and provides clear and concise company, product and contact information. However, people take you up on your invitation to "Contact us for further information". Handling the resulting contacts is an integral part of the Marketing Pipeline. The responses you provide contribute to whether Leads progress through or exit from your pipeline. Remember that they have taken time to compose an email or to call, so have a more than passive interest in your product or service. Any response must be timely and attempt to nurture …