SHOWCASE    CONTINUUMBRIDGE

Focus for growth.


Having developed a flexible and secure Internet of Things (IoT) platform and achieved early wins in the Assisted Living / Telecare sector, at the end of 2015 ContinuumBridge decided to focus their business on supplying enterprise services direct to customers.

Light the Fuse were engaged to develop a new brand identity for the business and their direct service offerings, develop marketing collateral to support engagements with potential investors and prospects, and support the launch of a new service for the Facilities Management, Leisure and Retail sectors.

ContinuumBridgeLogo

Bullet   Enterprise & Healthcare IoT solutions provider
Bullet   Privately owned
Bullet   B2B

Services.


Light the Fuse - Identity development

Brand Identity.

Define a complete brand identity for the company, plus two new sub brands for services targeting Assisted Living and the Facilities Management, Leisure and Retail sectors.


Light the Fuse - Proposition Development

Propositions.

Develop appropriate messaging and marketing collateral, supporting the two new service brands, “Wisp” for Assisted Living and “Spur” for Facilities Management, Leisure and Retail.


Light the Fuse - Campaign development

Launch Campaign.

Design and execute a launch campaign for Spur, culminating in the unveiling of the service at Smart IoT London, a leading Internet of Things conference and exhibition.

Result.


Bullet   Reinvigorated engagement with existing prospects
Bullet   Generation of new high quality leads
Bullet   Expanded social media presence and engagement

Bullet   Open rate: x2.5 industry average
Bullet   Click through rate: x2.5 industry average

Open  Working with Light the Fuse is just like having your own marketing department and agency network on tap. Feedback has been unambiguously positive and has directly led to new levels of customer engagement.

We could not have achieved the same results on our own.  Closed

PETER CLAYDON, MANAGING DIRECTOR, CONTINUUMBRIDGE.

Examples Deliverables.

Brand Identity.


ContinuumBridge Brand Identity


Complete redefinition of the company’s brand identity and position ContinuumBridge as the enabling platform behind their direct service offerings.

Starting with name development, create sub brands that embody the core value proposition of each service, supported by bespoke imagery and original photography.

Web.


ContinuumBridge Web Design


A portfolio of responsive websites, developed using bootstrap, for the company and their two new service brands, laying the foundation for the future evolution and growth of the company:

Corporate:                     www.continuumbridge.com
Assisted Living:              www.wisp.site
Facilities Management: www.spur.site


Complete redefinition of the company’s brand identity and position ContinuumBridge as the enabling platform behind their direct service offerings.

Starting with name development, create sub brands that embody the core value proposition of each service, supported by bespoke imagery and original photography.


A portfolio of responsive websites, developed using bootstrap, for the company and their two new service brands, laying the foundation for the future evolution and growth of the company:

Corporate:                     www.continuumbridge.com
Assisted Living:              www.wisp.site
Facilities Management: www.spur.site

Product Launch.


Spur launch at Smart IoT London

Orchestrate the launch of Spur, the company’s new enterprise IoT service, aimed at Facilities Management, Leisure and Retail sectors.

Pre-launch activity included a social media teaser and VIP email campaign, running in parallel with advanced press and influencer briefings. All building towards Spur’s unveiling at Smart IoT London and an accompanying press release.


(Click to view stand video)


DISCOVER MORE.


Light the Fuse provide effective and flexible, outsourced marketing solutions for ambitious telecoms, technology and IoT businesses, that have little or no in-house marketing expertise. We also provide support to businesses, as they seek to enter new territories or markets.

Our Services