SHOWCASE    EXAMPLE PROJECTS

Example Projects.


Listed below are a number of projects undertaken by Light the Fuse, that demonstrate the breadth of our capabilities across the telecoms, technology, Internet of Things (IoT) and IT services sectors.

Due to the confidential nature of many of our engagements, it is not always possible to provide details that reflect the full breadth of our clients and projects.

Display projects by capability:

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Outsourced Marketing

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Product Marketing

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Product Management

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Commercial Management

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Display projects by sector:

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Telecoms

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Technology

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IoT

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IT Services

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Capability & Sector: All.

Capability: Product Management.

Capability: Product Marketing.

Capability: Outsourced Marketing.

Capability: Commercial Management.

Sector: Telecoms.

Sector: Technology.

Sector: Internet of Things (IoT).

Sector: IT Services.


Fully outsourced marketing support for a client seeking to develop momentum in the public sector healthcare market.

Outsourced Marketing | Healthcare IoT


Driving the next stage of growth for a business broadband provider through a fully outsourced marketing solution, including brand, proposition and collateral development, and management of ongoing lead generation campaigns with a significant experiential focus.

Outsourced Marketing | Telecoms


Name and identity development for a group of technology and IoT businesses, based in the United Kingdom.

Outsourced Marketing | IoT | Technology


Product marketing support for a global vendor of mobility solutions, with regional headquarters in Australia, United Kingdom, and the United States of America.

Product Marketing | IoT | Technology


Outsourced marketing support for an IoT network solutions provider, headquartered in the United States of America.

Outsourced Marketing | IoT


Outsourced marketing support for the launch of a new Industrial IoT solutions vendor and ongoing lead generation.

Outsourced Marketing | Industrial IoT


Fully outsourced marketing project, supporting a client reposition their company to focus for growth areas; drive the launch of an innovative enterprise IoT solution for facilities management and refresh their solution for assisted living.

Outsourced Marketing | Enterprise & Healthcare IoT


Driving the launch and initial stages of growth of a new mobile broadband device business with a fully outsourced marketing solution, including definition of the go-to-market strategy; brand, proposition and collateral development, and management of ongoing marketing campaigns.

Outsourced Marketing | Telecoms


Proposition development for a range of new IT services, targeting Enterprises and Capital Markets firms across Europe.

Product Marketing | IT Services


Develop a go-to-market strategy and proposition, supported by consistent collateral and web presence, for a UK based business broadband provider.

Outsourced Marketing | Telecoms


Supporting the expansion of a global MVNO into Switzerland by managing their wholesale contract negotiations with local MNOs and MVNEs.

Commercial Management | Telecoms


Product management of their policy control and real-time charging functions for a global MVNO, based in the UK.

Product Management | Telecoms


Full outsourced marketing, including brand development, content and collateral development, events, management of ongoing marketing campaigns, and lead qualification, for a UK based Industrial IoT solutions vendor – in support of their global sales activity.

Outsourced Marketing | Industrial IoT


Strategic review of marketing performance, for a UK based technology business, and implementation of recommendations to improve lead generation performance.

Outsourced Marketing | Technology


Development of the go-to-market plan for the UK launch of a new suite of IT services, targeting Small Businesses.

Product Marketing | IT Services


Development of a mobile device and consumer electronics strategy, support the acquisition of an MSS/ATC operator in the United States of America.

Product Marketing | Product Management | Telecoms


3GPP LTE band 24 mobile device and chipset ecosystem development, product management and procurement for a Mobile Network Operator, based in the United States of America.

Product Management | Commercial Management | Telecoms


Product management of a Subscriber Provisioning and Activation System for use by MVNOs, as part of the wholesale operations of a Mobile Network Operator, based in the United States of America.

Product Management | Telecoms


Conducting wholesale contract negotiations, with local MNOs, on behalf of a new MVNO in the United States of America.

Commercial Management | Telecoms


Outsourced marketing support for the launch in Spain of a smartphone, manufactured by a Taiwanese device vendor. Marketing support included proposition development, product naming, web and collateral development, public relations, advertising, channel marketing support, and budget management for distribution and retail partners.

Outsourced Marketing | Telecoms


Development of the go-to-market plan for the European launch of a new MVNE.

Product Marketing | Telecoms


Outsourced marketing support for a global Industrial IoT vendor, providing Power-as-a-Service solutions.

Outsourced Marketing | Industrial IoT


Proposition development and messaging for a portfolio of productivity tools.

Product Marketing | IT Services


Portfolio planning for the new global business unit of a mobile device manufacturer.

Product Management | Telecoms


Business case development, product definition and user interface design for a client’s product line extension, utilising mobile applications across Symbian Series 60, Microsoft Windows Phone, Android and iOS.

Product Management | Technology


Competitor benchmarking and analysis of portfolio performance amongst European Mobile Network Operators for a global smartphone manufacturer.

Product Management | Telecoms


European lead generation activity to support the business expansion of a Spanish supplier of customer care tools.

Outsourced Marketing | IT Services


LTE UICC product definition and vendor selection, completed on behalf of a Mobile Network Operator, based in the United States of America.

Product Management | Telecoms


Assessment of the UK VoIP market and development of a market entry strategy for an existing VoIP operator, based in the United States of America.

Product Marketing | Product Management | Telecoms


European market entry strategy for a Taiwanese mobile broadband device vendor.

Product Marketing | Telecoms


Market assessment and commercialisation strategy for a new video technology on behalf of UK based Higher Education facility.

Product Marketing | Technology


Product management of a portfolio of home automation and communications products for an MVNO, based in the United States of America.

Product Management | Consumer IoT


Validation of a consumer electronics product concept and associated business case for a consumer electronics company, based in United Kingdom and United States of America.

Product Management | Technology


Provide strategic advice and support to the founders of a start-up mobile applications company, based in Switzerland.

Product Marketing | Technology


Proposition development and messaging for a portfolio of workforce virtualisation products.

Product Marketing | IT Services

Open  Light the Fuse provided guidance, leadership and implemented all aspects of the marketing program; from naming, brand identity, collateral development, on-line & social media presence through to marketing communication and PR.

What they delivered was superb and far surpassed the brief.  Closed

DR. ANDREW FOX, CEO, RANGEXD.

Open  Light the Fuse helped us gain a deeper understanding of customer requirements along with their perceptions of the Palm brand in Europe, and aided the process of long term segmentation and portfolio differentiation.  Closed

ROY BEDLOW, VICE PRESIDENT – EUROPE, PALM.

Open  I hired Peter to drive the evaluation of mobile applications as an additional channel for our products. Peter’s deep mobile ecosystem experience and leadership skills enabled him to readily frame the strategic issues, drive alignment on the product direction, write the specification, create an RFP process , assess ISVs and lead the negotiations. Throughout this process, he was a valuable business partner, providing a mobile industry expert’s objective assessment of the risks and opportunities for our business and products. Peter is insightful, strategic and executes with integrity.  Closed

MICHAEL BULLION, SENIOR VICE PRESIDENT, SPINVOX.

Open  Light the Fuse provided guidance, leadership and implemented all aspects of the marketing program; from naming, brand identity, collateral development, on-line & social media presence through to marketing communication and PR.

What they delivered was superb and far surpassed the brief.  Closed

DR. ANDREW FOX, CEO, RANGEXD.

Open  The work undertaken by Peter in bringing chipset and device vendors into our ecosystem has been a fundamental building block of LightSquared’s proposition to prospective retail partners and investors. I am convinced that without Peter, LightSquared would not have achieved the success we have, in such a short period of time.  Closed

FRANK BOULBEN, CHIEF MARKETING OFFICER, LIGHTSQUARED.

Open  We have chosen to work with Light the Fuse, as Peter has been at the forefront of the mobile industry for the many years that I have known and worked with him. His performance oriented, common sense approach has continuously provided testimony to his success in the mobile space. Any business would benefit from his perspective and experience.  Closed

MARK ROBINSON, FOUNDER & CEO, MOBILE CLARITY.

Open  Working with Light the Fuse is just like having your own marketing department and agency network on tap. Feedback has been unambiguously positive and has directly led to new levels of customer engagement.

We could not have achieved the same results on our own.  Closed

PETER CLAYDON, MANAGING DIRECTOR, CONTINUUMBRIDGE.

Open  Light the Fuse helped us gain a better understand of our customer & competitor environment, contributed to our strategy development and position our product portfolio for our next wave of expansion in Europe. Not only did they provide market research and analysis, but they also prepared and implemented a lead generation programme, which is already delivering qualified leads.  Closed

MARTIN GOSSLING, VICE PRESIDENT – BUSINESS DEVELOPMENT, MOVIDILO.

Open  Peter is one of the most uniquely talented technology professionals that you’ll come across. Peter’s analytical skills and attention to detail are some of his finest attributes. His insight into market strategies and dynamics is simply unparalleled. Peter is a brilliant business partner who I eagerly endorse.  Closed

MARTY WALSH, TECHNOLOGY ATTORNEY, ARMSTRONG TEASDALE LLP.

Your Ambition.

Light the Fuse provide effective and flexible, outsourced marketing solutions for ambitious telecoms and technology businesses, that have little or no in-house marketing expertise. We also provide support to businesses, as they seek to enter new territories or markets.


Light the Fuse - Unlock Potential


Unlocked.


Light the Fuse - Amplify Potential


Amplified.


Light the Fuse - Maximise Potential


MAXIMISED.


Our team of highly experienced marketers have a proven track record, spanning the last three decades, of delivering highly successful marketing programs. By combining a unique set of skills, we are able to deliver a turnkey marketing department to fulfil your ambitions.


Let’s talk.


Light the Fuse have been helping telecoms and technology companies achieve their ambitions since 2007. Please get in touch and let’s talk about how we can help you achieve yours.

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