Light the Fuse: Teaser Video.
Video by numbers.
Video is an untapped medium for generating leads and should be an integral part of any content marketing campaign.
52% of marketing professionals name video as the content with the best ROI1
When presented with a choice, 59% of senior executives prefer video to text.1
Using the word video in an email subject line, increases click through rate by 65%.1
The ratio of video views to other forms of content download (e.g., whitepapers, case studies, etc.).2
75% of business executives watch work-related video at least once a week1
Using the word video in an email subject line boosts open rates by 19%.1
On average, sites which include video have an extra two minutes dwell time compared to sites that don’t.1
The number of B2B businesses planning to use video as part of their content marketing in the next year, has risen to 96%.1
2 Light the Fuse