SHOWCASE    RANGEXD

Accelerate from a standing start.

RangeXD was formed by the owners of Deltenna Ltd, to manage the next stage of growth of WiBE; a portfolio of 3G cellular broadband routers, with a unique, patented antenna design.

To support the formation of the new company and to drive growth, Light the Fuse were engaged to provide a comprehensive outsourced marketing solution.

The primary purpose of the engagement was to develop a brand identity for the new company, deliver marketing campaigns to support the recruitment of an indirect sales channel and drive both direct and indirect sales.

RangeXD Logo

Bullet   Cellular broadband routers
Bullet   Privately owned
Bullet   B2B and B2C

Services.


Light the Fuse - Identity development

Brand Identity.

Develop a complete brand identity for the new company, including a company name that re-enforced the underlying technical competence of the business, product proposition and unique selling points.


Light the Fuse - Proposition Development

Propositions.

Identify and develop value propositions for key customer segments and industry verticals. Supporting direct and indirect sales teams through provision of proposition playbooks and collateral.


Light the Fuse - Campaign development

Campaigns.

Design, execute and optimise targeted inbound and outbound marketing campaigns, to recruit and invigorate indirect channel partners, support sell-through of WiBE and drive direct sales.

Result.

Bullet   Company sales objectives: Achieved
Bullet   Indirect sales channel: Recruited

Bullet   Conversion rate: 23%
Bullet   Open rate: x2 industry average

Bullet   Click through rate: x4 industry average
Bullet   SEO: Optimised to dominate first page

Open  Light the Fuse provided guidance, leadership and implemented all aspects of the marketing program; from naming, brand identity, collateral development, on-line & social media presence through to marketing communication and PR.

What they delivered was superb and far surpassed the brief.  Closed

DR. ANDREW FOX, CEO, RANGEXD.

Examples Deliverables.

Light the fuse designed and managed a range of high impact campaigns to recruit channel partners targeting general router sales, business broadband, rural and marine broadband, and canal boat, caravan & motor home owners. Campaigns were also executed to drive sell-through and direct sales.

Web.

Web Design


A bespoke responsive website was developed for RangeXD using Bootstrap.

The website was designed to serve product information, guide product selection, filter channel leads to RangeXD and guide end customer leads to stockists; delivering a 23% conversion rate.

Video.


In addition to the animated technology introduction, a series of videos, combining animation and live footage, were produced to demonstrate the performance of the product in the field. These performance videos, shot on location, were used in support of specific customer engagements.

RangeXD’s publicly available videos can be found on their YouTube channel:

www.youtube.com/user/RangeXD


A bespoke responsive website was developed for RangeXD using Bootstrap.

The website was designed to serve product information, guide product selection, filter channel leads to RangeXD and guide end customer leads to stockists; delivering a 23% conversion rate.


In addition to the animated technology introduction, a series of videos, combining animation and live footage, were produced to demonstrate the performance of the product in the field. These performance videos, shot on location, were used in support of specific customer engagements.RangeXD’s publicly available videos can be found on their YouTube channel:

www.youtube.com/user/RangeXD

BRAND Identity.

Visual Identity


Re-enforcing the WiBE’s product promise, with a complete brand identity; from name through to font selection, and everything in between … including extensive use of bespoke imagery to virtually eliminate the use of stock images.

Collateral.

Collateral


Development of a comprehensive set of customer collateral and sales aids, making extensive use of bespoke product photography. Support trade partners with co-branded variants.

Customer Stories.

Customer Stories


Using social media, qualified leads and a new customer database to identify, develop and activate interesting and topical customer stories.

Social and Direct Mail.

Direct eMail


Using compelling, original content to drive successful social media and direct email campaigns; achieving open rates twice the industry average and click through rates 4 times the average. Managing a social outreach program to identify and engage key influencers and prospects.

Search.

SEO


Using on-page and off-page Search Engine Optimisation techniques to dominate first page of search results.


DISCOVER MORE.


Light the Fuse provide effective and flexible, outsourced marketing solutions for ambitious telecoms, technology and IoT businesses, that have little or no in-house marketing expertise. We also provide support to businesses, as they seek to enter new territories or markets.

Our Services