Our Expertise. Your Marketing Team.
Light the Fuse provide effective and flexible, outsourced marketing solutions for ambitious telecoms, technology and internet of things (IoT) businesses, that have little or no in-house marketing expertise. We also provide support to businesses, as they seek to enter new territories or markets.
We work with you to find your voice; carving out a differentiated position; unlocking the true potential of your business.
We create and execute beautifully crafted, engaging marketing campaigns; amplifying the true potential of your business.
We continually optimise the performance of campaigns we execute on your behalf; maximising the true potential of your business.
We know you don’t just need advice. You need marketing professionals that provide advice, but who also proactively create and execute targeted marketing programs on your behalf, across a range of disciplines.
For businesses that need it, we create beautiful brand identities; starting at the company or product name or logo, through to a full visual identity. Whether you’re starting a new business, changing company direction, or simply feel it’s time to refresh your look, we can create and execute an identity that’s right for you and your business.
Your product is fabulous, but for some reason you’re not selling as much of it as you want. We will work with you to create a compelling proposition and messaging that works. In the process we’ll also equip your direct and indirect sales force with the tools and material they need to handle objections effectively and close business.
Something isn’t working. You’re not generating the number of leads required to achieve your sales objectives. We drive your pipeline by designing, executing and optimising outbound and inbound marketing campaigns, that maximise your audience’s ability to find and engage with your business.
Through a unique blend of skills, we minimise your need to incur additional agency costs. When working with us, in addition to a turnkey marketing team, you also get access to our full range of agency capabilities, for a single fixed monthly fee.
We’ve been helping customers unlock their business’s potential and drive growth since 2007.
Our team of highly experienced marketers has a proven track record, spanning the last three decades, of delivering highly successful marketing programs. By combining a unique set of skills, we are able to deliver a turnkey marketing department and minimise additional agency costs.
Peter Ford, a marketing veteran with over 20 years experience, leads Light the Fuse.
Peter has over 20 years experience delivering marketing programs across Europe, Middle East, Africa, and the USA, for a range of telecoms and technology companies; including international, national and rural mobile operators; consumer electronics companies; Internet of Things (IoT) platform and solutions providers and IT services.
Peter specialises in helping clients realise their ambitions; by resolving key marketing issues and delivering results driven marketing campaigns.
+44 7973 994823
peter (at) light-the-fuse (dot) com